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photo credit: Shandra BackWinemaker Salvador De La Cruz of Ludor Wines hosts a wine and food pairing.
As wine sales slump across California, a new generation of Latino consumers is emerging with the potential to reshape the industry’s future. In this episode, KRCB’s Shandra Back meets a Sonoma County winemaker blending Mexican flavors with traditional wine tasting to make the experience feel familiar — and welcoming — to a community that’s long worked the vineyards but rarely felt invited into the tasting room. We also hear from a national wine researcher about why Latino drinkers may be key to reviving a declining market and follow a couple on their DIY tour of Latino owned wineries discovering a tasting that reflects their culture — and their roots.
Guests in this episode:
Salvador De La Cruz, Winemaker, Ludor Wines
Christian Miller, Director of Research Wine Market Council
Mauricio and Marinez Rosales
Christian Miller, Director of Research Wine Market Council
Mauricio and Marinez Rosales
This episode is produced and edited by Michelle Marques. Story, writing, and interviews by Shandra Back. Editing Assistance by Queena Kim.
